Broadcast Journalism

Phasing Out The News Truck
August 27, 2015 | Broadcast Journalism

Phasing Out The News Truck

For years, live and up-to-the-minute coverage of news and events has been both essential to capturing viewers’ attention and very expensive to produce. In today’s multimedia world, this is more…

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How To Personalize News For Viewers In A Multimedia World
August 18, 2015 | How To's

How To Personalize News For Viewers In A Multimedia World

Every day, broadcasters struggle for new ways to stay relevant as viewers spend more time watching video online than on TV. According to a 2014 Time article, more than 2.5…

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The Personalization of News
August 18, 2015 | Broadcast Journalism

The Personalization of News

While news broadcasts are still aimed at the masses, broadcasters are finding new ways to personalize how viewers get their news. After watching the evening newscast, viewers can follow a…

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The Increase in Native Advertising in Broadcast Journalism
August 14, 2015 | Broadcast Journalism

The Increase in Native Advertising in Broadcast Journalism

According to a 2014 Pew Research report, the lines between public relations/marketing and news are becoming increasingly blurred, with news giants like The New York Times and The Washington Post…

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How Broadcasters Can Balance Paid Content with News Reporting
August 14, 2015 | Broadcast Journalism

How Broadcasters Can Balance Paid Content with News Reporting

Sponsored content continues to grow, with a Business Insider article predicting native ad spending will reach $7.9 billion this year. This is especially true for the broadcast news industry, where…

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How To Use Social Media To Do More As A Broadcast Journalist
August 12, 2015 | How To's

How To Use Social Media To Do More As A Broadcast Journalist

Social media provides multiple platforms for promoting a TV or radio station, its programming, and its on-air talent. Social networks are also great places to engage with viewers and get…

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Trend: Leveraging Social Media For Broadcast Journalism
August 12, 2015 | Broadcast Journalism

Trend: Leveraging Social Media For Broadcast Journalism

For years broadcast journalists have used social media to announce new stories or new information on a previously covered topic, generate interest in live TV broadcasts, engage with viewers, and…

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Four Keys For Increasing Mobile Video Consumption
August 4, 2015 | Broadcast Journalism

Four Keys For Increasing Mobile Video Consumption

Formerly a place to watch shorter video clips, the mobile market has exploded in the past few years. With mobile ad spending comprising 37% of all digital ad spending, and…

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The Importance Of Optimizing Video Content For Mobile Devices
August 4, 2015 | Broadcast Journalism

The Importance Of Optimizing Video Content For Mobile Devices

Audiences for both local and national news are increasingly getting news from mobile devices, as shown in a 2014 Pew Research report. According to the research, in 2013, 82% used…

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