Phasing Out The News Truck
For years, live and up-to-the-minute coverage of news and events has been both essential to capturing viewers’ attention and very expensive to produce. In today’s multimedia world, this is more…
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August 27, 2015 | Broadcast Journalism
August 18, 2015 | Broadcast Journalism
The Personalization of News
While news broadcasts are still aimed at the masses, broadcasters are finding new ways to personalize how viewers get their news. After watching the evening newscast, viewers can follow a…
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August 18, 2015 | How To's
How To Personalize News For Viewers In A Multimedia World
Every day, broadcasters struggle for new ways to stay relevant as viewers spend more time watching video online than on TV. According to a 2014 Time article, more than 2.5…
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August 14, 2015 | Broadcast Journalism
The Increase in Native Advertising in Broadcast Journalism
According to a 2014 Pew Research report, the lines between public relations/marketing and news are becoming increasingly blurred, with news giants like The New York Times and The Washington Post…
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August 14, 2015 | Broadcast Journalism
How Broadcasters Can Balance Paid Content with News Reporting
Sponsored content continues to grow, with a Business Insider article predicting native ad spending will reach $7.9 billion this year. This is especially true for the broadcast news industry, where…
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August 12, 2015 | Broadcast Journalism
Trend: Leveraging Social Media For Broadcast Journalism
For years broadcast journalists have used social media to announce new stories or new information on a previously covered topic, generate interest in live TV broadcasts, engage with viewers, and…
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August 12, 2015 | How To's
How To Use Social Media To Do More As A Broadcast Journalist
Social media provides multiple platforms for promoting a TV or radio station, its programming, and its on-air talent. Social networks are also great places to engage with viewers and get…
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August 4, 2015 | Broadcast Journalism
Four Keys For Increasing Mobile Video Consumption
Formerly a place to watch shorter video clips, the mobile market has exploded in the past few years. With mobile ad spending comprising 37% of all digital ad spending, and…
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August 4, 2015 | Broadcast Journalism
The Importance Of Optimizing Video Content For Mobile Devices
Audiences for both local and national news are increasingly getting news from mobile devices, as shown in a 2014 Pew Research report. According to the research, in 2013, 82% used…
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