Broadcast Journalism

Using Meerkat And Periscope To Engage With Viewers
October 15, 2015 | Broadcast Journalism

Using Meerkat And Periscope To Engage With Viewers

Streaming video is nothing new, and TV stations frequently feature live coverage of news conferences and events on their websites. But today’s viewers aren’t spending all their time checking their…

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Cable News’ Decline Provides Opportunities For Local Television
October 5, 2015 | Broadcast Journalism

Cable News’ Decline Provides Opportunities For Local Television

A recent Washington Post article highlights the decline in cable news audiences, reporting that since 2009, the median daily audience for the top three cable news channels—CNN, MSNBC, and Fox…

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Measuring Viewer Impact With Social Media Tools
October 5, 2015 | How To's

Measuring Viewer Impact With Social Media Tools

It’s no secret that increasing numbers of Americans across all demographics are obtaining news from social media—mostly Facebook and Twitter. According to a July study from the Pew Research Center…

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Podcasting: A Growing Medium for News
September 29, 2015 | How To's

Podcasting: A Growing Medium for News

NPR reports downloads of their podcasts were up 14% in 2014, according to the 2015 State of the News Media report. In fact, the number of Americans who have listened…

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Handling Retransmission Fees; A Curse And A Blessing For Broadcasters
September 22, 2015 | How To's

Handling Retransmission Fees; A Curse And A Blessing For Broadcasters

According to a 2015 Pew State of the Media report, retransmission fee revenue for local stations has been steadily growing since 2006, leaping up from $2.4 billion in 2012 to…

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How To Adjust For The Increasing Popularity Of Early Morning News
September 11, 2015 | How To's

How To Adjust For The Increasing Popularity Of Early Morning News

Morning news viewership for local TV news has been steadily increasing since 2012, according to the Pew Research Center’s 2015 State of the News Media report. Early morning news viewership…

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The Use Of User-Generated Content In Broadcasts
September 9, 2015 | How To's

The Use Of User-Generated Content In Broadcasts

In today’s world of viral videos and retweets, many broadcast journalists turn to user-generated content to stay relevant with their audiences. User-generated content (UGC) generally means content contributed by someone…

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How To Utilize User-Generated Content
September 9, 2015 | How To's

How To Utilize User-Generated Content

User-generated content, or UGC, is everywhere these days. Many broadcast journalists feature it during newscasts, and even on the broadcaster’s website and social media profiles. User-generated content (UGC) generally means…

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Phasing Out The News Truck
August 27, 2015 | Broadcast Journalism

Phasing Out The News Truck

For years, live and up-to-the-minute coverage of news and events has been both essential to capturing viewers’ attention and very expensive to produce. In today’s multimedia world, this is more…

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