On Wednesday, October 23, New York Film Academy (NYFA) had the pleasure to host Kevin Feige, President of Marvel Studios and Chief Creative Officer of Marvel. He is also the producer of Marvel’s hit movies and #5 in last week’s Hollywood Reporter’s top 100 most important people in the movie business. Tova Laiter, Director of the NYFA Q&A Series, moderated the event.
Feige has been the driving creative force behind several billion-dollar franchises and an unprecedented number of blockbuster feature films, all connected to create the Marvel Cinematic Universe. In his current role as producer and president of Marvel Studios, Feige is a hands-on producer and oversees Marvel Studios’ feature film productions, whose 23 films released have all opened #1 at the box office and collectively grossed over $21 billion worldwide. Eight of the MCU films have crossed the $1 billion threshold at the global box office. Avengers: Endgame broke records on its way to becoming the highest-grossing worldwide release of all time after just 89 days in theaters. Most recently, Feige was just announced as producer for a new Star Wars franchise.
Following a compilation reel of all the Marvel films, Laiter opened up the Q&A by inquiring what it takes to create those successful Marvel movies, asking “Is there a formula, or some concept, that you would like to share with us?”
Feige answered, “I wish there was a formula I could divvy out to everybody, but the truth is, we came about as a studio in an interesting way. We were tasked with making two movies in 2008, and I had been with Marvel for five to six years at that point. I learned just by being around filmmakers. By the time we got to Iron Man, I got to use everything I learned—the good and the bad—and focus our vision on what we wanted.”
Feige shared his more of his wisdom, telling NYFA students, “You need a couple things to make a great film. You need an amazing team and you need to trust that team around you. We’ve been very lucky with the filmmakers we’ve worked with, in that they’ve all wanted to work with us and make a fun crowd-pleasing movie. It’s easy to stop when it’s hard and it’s easy to settle, but we don’t. Once we announce a movie and it’s release date, we are committed. We reshoot and edit sometimes up to the premiere and once we added a shot to Avengers the day after… Obviously we earned the trust of the studio to do that.”
Laiter then opened up the Q&A to students. When asked by a student what he believes was the key to the success of the Marvel Cinematic Universe, Feige expressed, “I think the key to success was Stan Lee, Jack Kirby, and dozens of writers and artists that created an amazing world in the span of 40+ years. It’s amazing. And not just them, but we also have these new artists putting their own spin on these characters. There’s too many people responsible for it.”
New York Film Academy would like to thank Marvel Studios President and Marvel Chief Creative Officer Kevin Feige for his time and for sharing his film expertise with our students!